I’ve spent the last 10+ years working at the intersection of marketing, tech, and culture.
I work on the North American TikTok Music team, leading editorial and content strategy for Canada.
Previously, I was the Senior Social and Digital Strategist at john st. Before that, I was Social Content Strategist at Wieden+Kennedy in Amsterdam, and the Social Strategist at Commonwealth McCann in Toronto, where I managed a small team.
In my career, I’ve created digital and social strategy and content campaigns for brands like Bud Light, KFC, Tangerine, Corona, AXE Canada, and Spotify, and many others. If you’d like to see my advertising portfolio, shoot me a note.
Along with my friend James, I’m co-founder of Boosie Fade, a popular Toronto hip-hop party that spawned a series of online communities, a hit podcast, and a recurring screening series at the Toronto International Film Festival’s main building. We recently brought it back.
Through Boosie Fade, we’ve collaborated with brands like the Toronto International Film Festival, Red Bull Music, Live Nation, eOne, and many others. Uproxx called us “one of the most unique places on the internet.” Red Bull Music said we were “Toronto’s coolest rap party turned internet forum.” I’m aware there wasn’t much competition for that particular designation, but dang. It’s nice to hear nevertheless.
On top of all that, in 2019, NOW Magazine called our podcast, Catch Up, one of Toronto’s best.
I've written for publications like SSense, The FADER, VICE, Complex, and NOW Magazine, amongst others.
I’m also a former stand-up comedian. In the recent past, I’ve hosted panel events, videos, red carpet events, and just about everything else. I've appeared on television three times, and been solicited for my opinions on culture online and on the radio. I was also very nearly the host of a children’s television show once. Seriously.
Holler at me: josoliveshere at gmail dot com
Photo by Sarah Bodri.