About

Bud Light Living Line App

Background: The Bud Light Living Line is an app that tracks users #BudLightLiving (living for the moment), and rewards them with once-in-a-lifetime experiences. Users upload photos or vides of themselves #BudLightLiving through the app, then score points. Every month, we’d grant a new participant a once-in-a-lifetime experience. Every time the Bud Light Living Line randomly rings, if answered, someone walks away with a legendary experience.

Brief: Develop an integrated campaign for The Bud Light Living Line app for UFC 186 in Montreal, breaking through on social and in the world of MMA.

Idea: Bud Light Living Like A Champion. For this project, we selected a winner.

My Role: Social Media Manager. I coordinated over 100 (seriously) posts across Instagram, Twitter, and Facebook from Bud Light brand accounts, UFC brand accounts, and fighter/influencer talent posts.

Channels: TV, Social, Digital, Earned, Pay-Per-View

Results: